LiteByte respects your privacy and is committed to protecting personal information that we collect and use.
This Privacy Policy explains how we handle personal information when you visit our website, contact us, work with us, or use an internal LiteByte system.
It also explains how we process information in connection with our internal LinkedIn content and engagement management tool.
1. Who we are
LiteByte is the trading name used by LITEBYTE MEDIA LTD, a private limited company registered in England and Wales.
Legal company name: LITEBYTE MEDIA LTD
Company number: 16037925
Registered office: Church Farm North School Lane, Shipley, Horsham, England, RH13 8PL
Website: litebyte.co.uk
Privacy contact: contact@litebyte.co.uk
For the purposes of UK data protection law, LITEBYTE MEDIA LTD is the controller responsible for the personal information described in this Privacy Policy.
If you have any questions about this Privacy Policy or how LiteByte uses your personal information, please contact us at contact@litebyte.co.uk.
2. Information we may collect
Depending on how you interact with LiteByte, we may collect the following information.
Website and enquiry information
If you contact us through our website, email or another communication channel, we may collect:
- your name;
- business email address;
- telephone number;
- company name;
- job title;
- information contained in your message or enquiry;
- records of our communications with you; and
- technical information associated with your use of our website.
Customer, supplier and business-contact information
Where you work with LiteByte as a customer, supplier, partner or business contact, we may process:
- your name;
- employer or organisation;
- job title;
- business contact information;
- correspondence;
- contractual information;
- account and service information;
- billing information where relevant; and
- records relating to our business relationship.
Website technical information
Our website may collect information such as:
- IP address;
- browser type;
- device information;
- pages visited;
- date and time of visits;
- security and diagnostic information; and
- cookie or similar technology information.
3. LiteByte's internal LinkedIn management tool
LiteByte operates an internal system to help authorised LiteByte personnel manage certain LinkedIn content and engagement activities.
This system is an internal LiteByte business tool and is not offered as a public service.
Access to the system is restricted to authorised LiteByte personnel.
Only specifically authorised LiteByte employees may connect their own personal LinkedIn accounts to the system.
The system is currently intended to support a small number of designated LiteByte employees whose LinkedIn activity forms part of LiteByte's business-development, professional-networking and brand-building activities.
How employees connect LinkedIn
An authorised employee connects their LinkedIn account using LinkedIn's official authorisation process.
Employees authenticate directly with LinkedIn and are shown the permissions requested by the LiteByte application.
LiteByte does not require employees to provide their LinkedIn password to LiteByte, the internal management system or another LiteByte employee.
LinkedIn information we may process
Depending on the permissions made available by LinkedIn and granted by the employee, the system may process information including:
- LinkedIn member identifier;
- name;
- profile image;
- professional headline;
- public profile information;
- LinkedIn account connection status;
- LinkedIn authorisation information and access tokens;
- posts created or managed through the LiteByte system;
- draft posts;
- approved and rejected content;
- comments;
- suggested comments;
- reactions;
- LinkedIn post or comment identifiers;
- publishing status;
- engagement information;
- post or profile analytics where available and authorised;
- approval history;
- timestamps;
- system activity records; and
- errors or technical information relating to LinkedIn API activity.
LinkedIn access tokens and similar authentication credentials are treated as confidential security credentials and should not be displayed to ordinary users of the management dashboard.
4. Why we use LinkedIn information
LiteByte may use information processed through the internal LinkedIn tool to:
- prepare LinkedIn content for authorised employees;
- create draft posts;
- schedule approved posts;
- publish approved content;
- suggest relevant comments;
- suggest appropriate reactions;
- allow an authorised LiteByte manager to approve, edit or reject proposed activity;
- ensure actions are performed through the correct employee's LinkedIn account;
- maintain an audit history of activity;
- prevent duplicate or inappropriate actions;
- monitor whether integrations are operating correctly;
- reconnect accounts when authorisation expires or is revoked;
- analyse the performance of LiteByte content where LinkedIn permits this;
- improve future content recommendations; and
- support LiteByte's legitimate business-development, professional-networking, communications and brand-building activities.
The system is designed so that significant external engagement actions, including proposed comments, can be reviewed by an authorised person before they are carried out.
5. AI-assisted content and recommendations
LiteByte may use artificial intelligence systems to assist authorised personnel with tasks such as:
- generating draft LinkedIn posts;
- generating draft comments;
- suggesting reactions;
- summarising content;
- assessing whether a post appears professionally relevant to LiteByte;
- assessing potential alignment with a LiteByte Ideal Customer Profile;
- suggesting engagement opportunities; and
- adapting draft wording to suit an authorised employee's communication style.
AI-generated material is treated as a recommendation or draft rather than an instruction.
Where configured, an authorised LiteByte manager can review, edit, approve or reject proposed external activity before it is carried out.
LiteByte does not intend to use this system to make decisions that produce legal or similarly significant effects about individuals solely through automated processing.
6. Information about other LinkedIn users and business contacts
The internal LinkedIn system may process limited professional or business-related information about individuals other than the LiteByte employees whose accounts are connected.
This may include:
- name;
- job title;
- employer;
- professional profile information;
- content of a relevant LinkedIn post;
- company or industry;
- general professional location;
- professional interests or topics;
- previous business interaction with LiteByte; and
- whether available professional information appears to correspond with a LiteByte Ideal Customer Profile.
Information may be obtained from:
- LinkedIn where available through functionality and APIs authorised by LinkedIn;
- information manually supplied by authorised LiteByte personnel;
- LiteByte's existing customer, prospect or CRM records;
- publicly available professional or company information; and
- other approved or lawfully licensed business-data sources where used.
LiteByte does not intend to use unauthorised LinkedIn scraping, copied login sessions, browser cookies or similar methods to obtain information.
7. Ideal Customer Profile analysis
LiteByte may use professional information to assess whether an individual or organisation appears relevant to LiteByte's services.
This may consider factors such as:
- job title;
- seniority;
- employer;
- industry;
- company size where legitimately available;
- geography;
- professional topics;
- relevant business needs;
- relevant business activity; and
- exclusions defined by LiteByte.
These assessments are intended to help LiteByte prioritise potential professional relationships, conversations and business-development opportunities.
They are not used to determine access to employment, credit, insurance or another service that has a legal or similarly significant effect on an individual.
Where information needed for an assessment is unavailable, LiteByte's policy is that it should be treated as unknown rather than invented.
LiteByte does not intentionally use special-category information such as health information, ethnicity, religious beliefs, sexual orientation or political opinions to score individuals against an Ideal Customer Profile.
8. Our lawful bases for using personal information
UK data-protection law requires LiteByte to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on the following bases.
Legitimate interests
We may process personal information where necessary for LiteByte's legitimate business interests, provided those interests are not overridden by an individual's rights and interests.
Our legitimate interests may include:
- operating and securing our business;
- communicating with customers and professional contacts;
- promoting LiteByte and its services;
- managing our professional social-media presence;
- identifying relevant business opportunities;
- maintaining appropriate business records;
- protecting our systems;
- improving our services; and
- managing appropriate internal business tools.
Where appropriate, we consider whether our interests are proportionate to the potential impact on individuals.
Contract
We may process information where necessary to enter into or perform a contract with you.
Legal obligation
We may process information where necessary to comply with a legal obligation applying to LiteByte.
Consent
We may rely on consent where this is the appropriate lawful basis, for example for certain optional electronic marketing or non-essential website cookies.
An employee granting the LiteByte application technical access through LinkedIn's authorisation process does not necessarily mean that consent is LiteByte's UK GDPR lawful basis for every subsequent processing activity involving that employee.
9. Employee LinkedIn accounts
LiteByte recognises that LinkedIn profiles connected to the internal system are personal accounts belonging to the relevant employees.
Access through the LiteByte system should therefore be limited to appropriate business purposes that have been explained to the employee.
Employees using the system should be informed about:
- what information the system can access;
- what actions the system may perform;
- who within LiteByte can approve activity;
- how activity is recorded;
- whether AI systems are involved;
- how they can disconnect the integration; and
- who to contact with privacy concerns.
Where participation is voluntary, LiteByte should not misrepresent whether an employee is required to connect their LinkedIn account.
10. Who we share information with
LiteByte may share personal information with trusted suppliers where necessary to operate our business and internal systems.
These may include providers of:
- website hosting;
- cloud infrastructure;
- databases;
- cybersecurity;
- application monitoring;
- business communications;
- customer relationship management;
- artificial intelligence services; and
- software development and technical support.
Information processed through our LinkedIn integration may also be exchanged with LinkedIn where necessary to operate the authorised integration.
Where suppliers process personal information on LiteByte's behalf, they should only process that information for authorised purposes and should be subject to appropriate contractual and security requirements.
We may also disclose information where required by law, a court, regulator or another competent authority.
LiteByte does not sell personal information.
11. International transfers
Some technology providers used by LiteByte may process personal information outside the United Kingdom.
Where personal information is transferred internationally, LiteByte will take appropriate measures required by applicable data-protection law.
These may include using providers in countries covered by an applicable UK adequacy regulation or implementing appropriate contractual safeguards.
12. How long we keep information
LiteByte does not intend to retain personal information for longer than reasonably necessary for the purpose for which it was collected.
Our intended retention approach includes the following.
LinkedIn authorisation credentials
LinkedIn access credentials are retained only for as long as reasonably necessary to maintain an authorised connection.
Where an employee disconnects their LinkedIn account, associated access credentials should be revoked, invalidated or securely deleted as soon as reasonably practicable.
Draft and published social content
Drafts, approved content and related records may generally be retained for up to 24 months to support content management, audit and performance review unless there is a legitimate reason to retain them longer.
Approval and audit records
Approval and system-activity records may generally be retained for up to 24 months for security, accountability and troubleshooting.
ICP and professional business-contact information
Professional information used for business-development or Ideal Customer Profile purposes should be reviewed periodically and deleted or refreshed when it is no longer reasonably relevant.
As a general starting point, professional prospect information that has not been reviewed or meaningfully used for 12 months should be considered for deletion unless LiteByte has an ongoing legitimate reason to retain it.
General enquiries
Information relating to ordinary website or business enquiries may normally be retained for up to 24 months after the last meaningful interaction, unless it becomes part of an ongoing customer, contractual or legal record.
Certain information may need to be retained for longer where necessary for legal, accounting, contractual, security or dispute-resolution purposes.
13. Security
LiteByte takes reasonable technical and organisational measures to protect personal information.
For the internal LinkedIn system, these measures may include:
- restricted user access;
- authenticated manager accounts;
- encryption of sensitive credentials;
- secure storage of API credentials and access tokens;
- role-based access;
- system activity logging;
- secure hosting;
- software and security updates;
- access revocation;
- account-specific permissions; and
- the ability to pause or disable LinkedIn activity if a security or operational issue occurs.
LinkedIn passwords should never be stored by the LiteByte internal LinkedIn management system.
14. Cookies
Our website may use cookies or similar technologies.
Cookies that are strictly necessary for operation or security may be used without optional consent where permitted by law.
Where LiteByte uses non-essential cookies or similar technologies, such as certain analytics, advertising or tracking technologies, we will provide appropriate information and obtain consent where required.
Where applicable, website visitors should be able to manage optional cookie choices through the website's cookie controls.
15. Marketing
LiteByte may use appropriate business contact information to communicate about our services where permitted by law.
Where consent is legally required for a particular form of electronic marketing, we will seek that consent.
You can ask us to stop sending marketing communications at any time by contacting us or using the unsubscribe facility contained in the communication where available.
Newsletter subscriptions
If you subscribe to The Briefing, we collect your email address and information about your subscription, such as the date and time of subscription, the signup source and, where applicable, whether you confirmed your email address.
We use this information to send The Briefing, normally once a week, and related LiteByte Insights material that you specifically request, such as a white paper release notification. Our lawful basis for this processing is your consent.
We use Brevo to manage newsletter subscriptions and send newsletter emails. Brevo processes this information on our behalf under a data-processing agreement. Information may also be handled by Brevo’s approved subprocessors, subject to appropriate contractual and data-protection safeguards.
You may withdraw your consent at any time using the unsubscribe link included in every newsletter or by contacting contact@litebyte.co.uk. Withdrawing consent does not affect processing that took place before withdrawal.
We retain newsletter information while you remain subscribed. After you unsubscribe, we may retain the minimum information necessary on a suppression list to ensure that we do not send you further newsletter emails and to demonstrate that we respected your request. Other newsletter information will be deleted or anonymised when no longer required.
We do not sell newsletter subscriber information or share it with third parties for their own marketing.
16. Your data-protection rights
Depending on the circumstances and the lawful basis on which LiteByte processes your information, you may have rights including:
- the right to access personal information we hold about you;
- the right to ask us to correct inaccurate information;
- the right to ask us to delete information in certain circumstances;
- the right to ask us to restrict processing in certain circumstances;
- the right to object to certain processing;
- the right to data portability in certain circumstances; and
- rights relating to certain forms of automated decision-making.
These rights are not absolute and may not apply in every circumstance.
Your right to object
Where LiteByte processes personal information on the basis of legitimate interests, you may have the right to object to that processing.
To exercise a data-protection right, contact:
contact@litebyte.co.uk
We may need to verify your identity before fulfilling a request.
17. Complaints
If you are concerned about how LiteByte has handled your personal information, please contact us first so that we have an opportunity to investigate.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data-protection regulator.
18. Third-party websites and platforms
Our website and internal systems may link to or integrate with third-party services, including LinkedIn.
Those organisations operate under their own privacy policies and terms.
LiteByte is not responsible for the privacy practices of third-party websites or services that it does not control.
19. Changes to this Privacy Policy
We may update this Privacy Policy as our services, internal systems, suppliers, legal obligations or processing activities change.
The latest version will be published on litebyte.co.uk.
Where a material change specifically affects employees using the internal LinkedIn system, we may also communicate that change directly to those employees.
20. Contact us
If you have questions about this Privacy Policy or LiteByte's use of your personal information, please contact:
LITEBYTE MEDIA LTD
Company number: 16037925
Church Farm North School Lane
Shipley
Horsham
England
RH13 8PL
Email: contact@litebyte.co.uk
Website: litebyte.co.uk