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Marketing website, commerce and operations CRMDelivered

London Shoeshine

Features shown
  • Corporate event marketing website
  • Live indicative event estimates
  • Service booking and collection details
  • Recurring membership tiers
  • Embedded Stripe-protected checkout
  • Corporate account records
  • Quote and booking request queues
  • Marketing and membership operations areas
What we did
  • Built the public-facing website
  • Created the event quote journey
  • Created the service booking flow
  • Connected recurring membership checkout
  • Built the internal operations CRM
  • Structured quote, booking and account hand-offs
  • Delivered the project in five days
Customer-facing website

The website keeps event enquiries, individual bookings and memberships visually consistent while asking for the different information each service requires.

London Shoeshine homepage with event-service proposition, quote action and company proof points
01The homepage leads with the corporate-event proposition and gives quoting, contact and booking equal clarity.
London Shoeshine live event quote form with an indicative price estimate
02Duration, footfall and location shape an immediate indicative estimate before the full request is submitted.
London Shoeshine service-booking form for customer details, date, time and delivery requirements
03The booking flow captures only the details needed to confirm availability and organise collection or delivery.
London Shoeshine recurring membership checkout with tiers and payment options
04Membership selection and protected recurring checkout remain inside the branded page, with several payment routes available.
Delivery5 days
Expected timeline3 months
Cost saved£8,000
SystemsWebsite + CRM
The commercial brief

Turn interest into structured, operationally useful enquiries.

BriefProject overview

London Shoeshine needed more than a polished brochure site. Corporate events, individual appointments and recurring memberships each require different information, pricing context and next steps, while the team needs every enquiry to arrive in a form it can act on.

LiteByte built the public journey and its operational counterpart together. Visitors can understand the offer, estimate an event, request an appointment or start a membership; the CRM then separates corporate accounts, quotes and bookings into clear queues for follow-up.

01A focused sales surface

The website pairs strong positioning and credibility signals with direct routes to event quotes, bookings, memberships and contact.

02Structured conversion journeys

Quote and booking forms collect the duration, footfall, location, service, timing and access details needed to continue the conversation efficiently.

03Operations behind the interface

The CRM keeps corporate relationships, estimated event scope, appointments, marketing and memberships within one consistent internal workspace.

Connected workflow

From first visit to an organised operational record.

01Set the commercial context

The landing experience explains event shoeshine as an engagement tool and uses proof points and clear calls to action to direct different customer intents.

02Shape the request

Event duration, expected footfall and location produce an indicative estimate, while service bookings capture date, time, postcode and collection requirements.

03Handle payment choice

Recurring membership tiers connect to a Stripe-protected checkout with the payment options presented inside the same branded experience.

04Route the operation

The CRM separates quotes, bookings, corporate accounts, marketing and memberships so each request arrives with useful context and an explicit status.

Internal operations

The CRM mirrors the business's main workstreams so teams can move from inbound demand to a clear next action.

London Shoeshine CRM quote-request queue with company, contact, package, estimate and status
01Quote requests retain the event scope, indicative estimate, customer details and current status in one queue.
London Shoeshine CRM booking-request queue with service, appointment, location and delivery fields
02Booking requests arrive with service, preferred appointment, location, delivery choice and follow-up state.
London Shoeshine CRM corporate-client list with account status and event history columns
03Corporate accounts preserve the relationship and event context beyond any single quote or booking.
Measured delivery

Five days of delivery instead of a three-month timeline.

LiteByte delivered the London Shoeshine website, customer journeys and operational CRM in five days rather than the three months expected for the scope.

The engagement saved £8,000 while still joining the visible customer experience to the internal workflows needed to act on quotes, bookings, memberships and corporate relationships.

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